Radiator Supply House inventory listings grow national customers

Right now our biggest problem is keeping inventory on the shelves. Our Custom and Aluminum Manufacturing shop is now 7-10 days out on orders. Good problem to have.
Wes Collins, Marketing Director, Radiator Supply House

Radiator Supply House manufacturers ag and industrial engine cooling equipment. When they added their inventory to Capital Press Marketplace, highlighted it with Promoted Search and Featured Ads, sales grew dramatically and nationwide customer interest appeared.

A need for measurable results

Radiator Supply House is a family-owned business established in 2003 with 30 employees.

The company had used many types of advertising in the past, but hadn’t track the success of campaigns and wasn’t in the market for expensive solutions without clear return.

Thousands of listings easily maintained

Radiator Supply House maintains more than 5,000 listings on Capital Press Marketplace. Their campaigns use Promoted Search keywords and Featured Ad listings to reach capitalpress.com readers. Flexible digital listings allow changes to promotions or products as often or little as necessary.

Plans for double-digit sales growth

Within months sales grew steadily and orders increased and new customers inquired from across the country. Now they’ve set a new goal of double-digit growth for the next five years, plan to move to a new facility and hire more employees.

Radiator Supply House tracks all web traffic and phone calls from the 18 different advertisers they use. As a result, they’ve found Capital Press Marketplace listings outperform 95 percent of them and rank second in website referrals.

“Having our listings on Capital Press has opened my eyes to the fact that CP is not only getting me local business but the online Marketplace is bringing buyers from all over the country.”

Growing beyond

Find out how Capital Press Marketplace can help bring your inventory to the west’s ag community and beyond. Fill out the form below and one of our marketing consultants will help build a plan that fits your needs.

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